“Waiting for Merlot”, psychologists Amit Kumar, Thomas Gilovich, and Matthew Killingsworth show how experiential purchases (money spent on doing) tend to provide more enduring happiness than material purchases (money spent on having)
Yet there are also differences in how we feel before an experiential or material purchase. People report being mostly frustrated before the planned purchase of a thing, but mostly happy before they bought an experience – like a trip or an activity.
On an outing to the Two Oceans Aquarium in Cape Town. The Two Oceans Aquarium on the V&A Waterfront, Cape Town is ideally positioned to showcase the incredible diversity of marine life found in these two oceans. The Aquarium is one of the top tourist attractions in Cape Town and over 3000 [...]